HOST 105 - Travel Counselor and Agency

4 Credits

This course provides an operations-level understanding to travel product development, marketing, sales, and customer relations. There is an emphasis placed on the success factors of travel counselors and agents including a focus on packaging products around itineraries and internet resources. Emphasis areas of hospitality investigated during the tenure of this course include cruise lines, rental cars, lodging, and rail. Corporate, event, vacationer, and incentive travel market segments are understood. Finally, cross-cultural communication is integral to any global travel professional. Counselors must work with individuals from cultures outside their own. Thus, the development of an awareness and appreciation of diverse cultural perspectives within travel are included.

Fees

Quarters Typically Offered
Fall Day, Online
Designed to Serve Hospitality and Tourism Management Program students and community at large, specifically those interested in careers as travel agents, Destination Marketing Organization professionals, or the tourism industry in general.
Active Date 20210311T08:50:20

Grading Basis Decimal Grade
Class Limit 32
Contact Hours: Lecture 44
Total Contact Hours 44
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
Students completing this course will:

Understand terminology professionals in this field use
Be able to articulate how the economics of this field function
Be able to articulate best practices in travel agency
Identify stakeholders and the roles they play
Function cross-culturally within the tourism sector

Student Learning Outcomes
Learner will appropriately articulate industry economic factors and influences specific to Destination Marketing Organizations.

Learner will appropriately articulate industry terminology and definitions in written, verbal, and non-verbal communication.

Learner will be able to execute industry relevant mathematical and finance operations accurately.

Learner will develop a marketing plan that differentiates niche market segments in tourism and be able to convey the plan in writing and orally.

Learner will be able to effectively respond to Request for Proposals (RFP), particularly as components of Destination Marketing Organizations (DMO) responses.

Learner will be able to effectively navigate cross-cultural communication settings, diverse populations, and geo-physical regions.