BUSN 175 - Retailing

5 Credits

Retailing examines the operations and management of various types of retailing entities around the world. The course covers basic retail management strategies, merchandise planning, sales promotion, customer service, and control practices.

Fees

Quarters Typically Offered
Winter Online
Designed to Serve General business students as well as students in other professional-technical programs and the general public
Active Date 20220330T15:32:43

Grading Basis Decimal Grade
Class Limit 38
Contact Hours: Lecture 55
Total Contact Hours 55
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
Perspectives on retailing: Definition of retailing, types of retailers, and changes in the retail industry. Retail strategic planning and operations management. Retail customers: Demographic, social, economic, and political trends; consumer behavior model Models of retail competition. Management of the supply chain: Types of chains and retailer-supplier relations. Legal and ethical behavior: Price fixing, promotional constraints; product constraints; supply constraints; ethics in retailing. Market selection and retail location analysis Management of retailer’s finances Merchandise buying and handling: Dollar-merchandise plan; inventory planning; vendor negotiations. Retail pricing: Objectives and policies. Advertising and promotion. Customer services and retail selling. Store layout and design. Managing retail human resources.

Student Learning Outcomes
1. Make recommendations about the strategic management of the elements of the retail mix at the operational level in different retail sectors and competitive situations.

2. Identify key factors that make the positioning real for consumers and produce cohesive plans for the store level management to effect the positioning.

3. Produce detailed, actionable, merchandise, space usage, layout and design, and service offering specifications for a retail store.

4. Identify how organizational structure and processes at different level of the organization facilitate cohesive managements of elements of the retail mix in delivery of the positioning in store.

5. Analyze the job content of differing roles in retail management and evaluate the suitability of their knowledge, skills, and inclinations for a career in retailing.