BUSN 156 - Small Business Seminar

4 Credits

A series of small business seminars that build on business fundamentals in the areas of marketing, back office operations, and business finance. Each seminar applies to elements and knowledge needed to create a Business Plan.

Instructor Permission Required Yes
Fees

Quarters Typically Offered
Summer Online
Fall Online
Winter Online
Spring Online

Designed to Serve Certificate and AAS students in Small Business/Entrepreneurship program. Any student needing practical small business skills
Active Date 2014-04-30

Grading Basis Credit/Non-Credit
Variable Credit Yes Range 1-4
OEE Yes
Class Limit 99
Contact Hours: Lecture 44 Lab 0 Field Studies 0 Clinical 0 Independent Studies 0
Total Contact Hours 44
Degree Distributions:
ProfTech Course Yes
Restricted Elective Yes
Course Outline
Seminars include topics such as: 1. Know your Market 2. Smart Marketing Strategies 3. Introduction to Facebook Marketing 4. WordPress 5. Online Marketing 6. Record Keeping 7. Using Statistics to Improve Operations 8. How to Find Money 9. How Much Money Will I Need? 10. Special Topics with Industry Focus

Student Learning Outcomes
Create a mission statement and outline for a small business idea

Understand and explain the basics of financing startup, growth, working capital and fixed assets. List resources where small businesses can find financing options for each stage.

Complete the financial section of a business plan which includes income statements and expense and cash flow projections.

Develop cost projections for starting and expanding a business and calculate the amount of money needed.

Explain the importance of Market Segmentation and develop a marketing plan for a small business venture

Develop marketing techniques using Facebook and other online marketing tools.

Build a sample website using WordPress and explain the information you will need for the site to be an effective marketing tool.